12:00 PM to 01:15 PM MW
Art & Design Building 2026
Section Information for Fall 2016
This course investigates the history and culture of shopping in Europe and America from 1600 to the present. When did shopping become a leisure activity and in what spaces have people shopped? What were they buying and why? We will examine both how people acquired the goods they needed for survival and pleasure (food, clothing, status symbols) as well as the cultural meanings of the consumption of these goods. Topics will include the role of fashion, the impact of technology, changing advertising strategies, the emergence of branding, the development of mass consumer culture, and the rise of the shopping mall. In addition to a midterm and a final exam, students will write two short papers and be expected to read critically and to participate in class discussions of readings, artworks, movies, and music videos.
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Credits: 3
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